John Lewis Case Study

John Lewis provides an enhanced level of customer care by investing in deaf awareness training for their partners.

We were approached by John Lewis in York to provide some bespoke training for both their management and customer facing partners. After discussing several options, it was decided that John Lewis would like to include some basic British Sign Language (BSL) training into their bespoke package.

This bespoke package allowed the John Lewis partners to not only improve their deaf awareness, but also drastically improve the ways in which they were able to communicate directly with deaf customers and colleagues. The training was fun, flexible and informative, and was able to fit directly around current training schedules for minimal disruption. Upon completion, the partners were excited to show off their new skills and get to work providing the best possible customer service to all.

The teacher was fantastic. It was a relaxed atmosphere and it really inspired me. I’ve taken from this experience and I love to share signs with other partners who work alongside me at John Lewis.

Every deaf person should be able to have the same level of customer care as hearing people. I felt incredibly proud to be a part of it and now we’re learning more together every week. It’s a brilliant step forward

Matthew Chalk, John Lewis