Iceland Case Study

Staff at Iceland in Durham have successfully completed Get Deaf Aware Online training.

Due to the retail nature of the business, the number of employees and the specific training goals, we were happy to recommend Get Deaf Aware Online training to all of their staff.

Taking just 45 minutes to complete, Get Deaf Aware online was able to fit in with Iceland’s ongoing staff training programme and allowed employees the flexibility to complete in their own time. Upon completion, staff at Iceland Durham were proud to call themselves deaf aware and couldn’t wait to put their new skills to the test.

"We have regular deaf and hard of hearing customers and the staff were beginning to feel frustrated and disappointed that they couldn't offer the same customer service to these customers.

We know and appreciate the value of good customer service so wanted to deal with their specific needs. The Get Deaf Aware training was simple, straightforward and very effective and the staff now feel confident and able to effectively communicate and help a deaf person if they need to.

The training means we are more inclusive and accessible for all our customers and they now all benefit from the same great service."

Liz Mckenzie, Store Manager at Iceland Durham